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PHLUR

AI Trust Score, Reviews & Company Verification

Direct-to-Consumer Brands·phlur.com

8.5/10EyeQ Shouldeye ScoreShouldEye ScoreSolid
  • Risk: Moderate
  • Not Claimed
Profile not verified by the brand
Unclaimed profile

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About

PHLUR is a modern fine fragrance brand that creates mindfully formulated, responsibly sourced and meticulously crafted fragrances by world‑class perfumers.

Headquarters
US
EyeQ
EyeQ AI Live

Full intelligence report for PHLUR

High confidence

PHLUR demonstrates strong operational discipline through excellent regulatory compliance, privacy protections, and market reputation, supported by transparent advertising practices. Lower scores in legal and consumer reviews reveal unevenness, suggesting potential gaps in contractual clarity or feedback consistency relative to those governance strengths. This verified-tier profile marks the company as broadly trustworthy, though consumers should note the contrast between its high compliance standards and its more modest legal and review footing.

Strengths
  • The company implements advanced privacy management solutions and complies with GDPR and CCPA, with no identified enforcement actions or significant fines.
  • The privacy policy provides clear mechanisms for California residents to exercise their rights, observes the Global Privacy Control signal, and includes non‑discrimination language for users exercising those rights.
  • The Terms of Service include a negotiation and mediation step before arbitration, offering an initial avenue for dispute resolution.
Key Risks
  • The Terms of Service are heavily one‑sided, featuring mandatory binding arbitration, a class‑action waiver, unilateral rights to modify terms, pricing, and membership fees without notice, and the ability to terminate accounts at the company’s discretion.
  • The liability disclaimer is extensive, and users are required to indemnify the company broadly, with a shortened one‑year statute of limitations for claims.
  • Customer service infrastructure is underdeveloped: the official help page is non‑functional, there is no phone support, support hours are limited to weekdays, and self‑service options are absent.
Domain & infrastructure
GoDaddy.com, LLCDomain registrar
Domain age
5 assetsVerified assets
Contact & Support
People Behind PHLUR

Public-facing leadership and ownership signals for PHLUR — synthesized from verified profiles and corporate disclosures where available.

C
Chriselle Lim
Creative Director