Privacy Policy.

At ShouldEye Trust Systems LLC (“ShouldEye”, “we”, “our”), we’re on a mission to make the internet safer and more transparent. That starts with being honest about how we handle your data.

This Privacy Policy explains what we collect, how we use it, who we share it with, and what rights you have as a user of ShouldEye.com and our related tools, games, and services (“Services”).

We collect personal, financial, and usage data to power ShouldEye’s trust tools and give you personalized protection. This includes:

• Account Info: Email address, hashed password, and optional profile details. You may use a pseudonym (fake display name) instead of your real name.

• Financial & Email Data: If you connect your email or bank account via third-party services like Gmail, Outlook, or Plaid, ShouldEye scans for receipts, merchant names, transactions, and subscription activity to generate trust reports.

• Activity Data: Search history, trust reports generated, reviews (“experiences”) posted, gameplay, flags submitted, and other platform interactions.

• Device & Usage Data: IP address, device/browser type, location, cookies, and behavioral data.

• Payment Info: If you purchase a paid plan or use premium tools, payment data is collected securely via third-party processors.

We use your data to:

• Create AI-powered reports, trust scores, and recommendations.

• Monitor for scams, dark patterns, and suspicious merchant behavior.

• Personalize your experience (e.g., alerts, game XP, brand tracking).

• Process payments and manage subscriptions.

• Improve ShouldEye tools, detection systems, and community features.

• Communicate with you via email (product updates, receipts, support).

We do not sell your personal data. We may share necessary data with:

• AI vendors who help analyze brands and behavior.

• Payment processors to handle billing (ShouldEye doesn’t store card details).

• Analytics tools like Google Analytics.

• Affiliate networks or business partners for product recommendations or rewards (aggregated insights only).

• Law enforcement or regulators if legally required.

ShouldEye uses artificial intelligence (AI) and automated systems to analyze behavior, evaluate companies, and generate trust scores. These systems may influence what warnings, scores, or recommendations you see. While ShouldEye aims for high accuracy, all users should treat our output as informational and review findings critically.

We may use anonymized user interactions (such as flags, gameplay patterns, or review summaries) to improve the performance of our AI trust models. No personally identifiable information is used for model training or refinement.

You retain full ownership of the content you submit (e.g., reviews/experiences, reports, flags). By submitting content, you grant ShouldEye a non-exclusive, royalty-free license to display, reproduce, and use your content in connection with our services, including on public company profiles.

User-submitted content (including reviews/experiences and flags) may be subject to moderation by ShouldEye staff or automated systems to prevent spam, abuse, or harmful behavior. Users may report content they believe violates our standards. We reserve the right to remove or hide content at our sole discretion.

If you use ShouldEye’s virtual card services, we collect transaction metadata (e.g., merchant name, amount, time, and category) to help you monitor spending, block scams, and manage trust-based spending behavior. We do not store full card numbers. All card services are handled through PCI-compliant third-party partners. You may pause, cancel, or manage cards anytime from your dashboard.

ShouldEye includes games and interactive trust-learning experiences (such as "Trust or Not") that award XP, streaks, badges, and leaderboard rankings. We may track your gameplay history, accuracy, and performance to personalize experiences or offer rewards. You can disable game-related notifications or emails in your settings.

If you install the ShouldEye browser extension, it may access visited URLs or page content to provide real-time trust scores, site warnings, or overlays. It does not collect or store unrelated browsing data. The extension can be disabled or removed at any time through your browser.

We retain your personal data as long as your account is active or as needed to deliver our services. If you delete your account, we delete your personal data unless legally required to retain it. Aggregated or anonymized data may be kept for analytics or system improvement.

ShouldEye Trust Systems LLC is based in the United States, but we serve users worldwide. By using our services, you understand and agree that your information may be transferred to and processed in countries that may have different data protection laws than your own. We implement reasonable safeguards to protect your data in international transfers.

If ShouldEye receives legal requests (such as subpoenas or court orders) for user information, we review them carefully and only comply if legally obligated. If allowed, we will notify the affected user before disclosing any personal information.

• You may use a pseudonym (fake display name).

• You can disconnect Gmail, Outlook, or bank access at any time.

• You can edit or delete your account in your profile settings.

• You may request full data deletion by emailing privacy@shouldeye.com.

• ShouldEye honors your rights under GDPR, CCPA, and other applicable laws.

ShouldEye uses cookies and tracking technologies to enhance performance, analyze usage, and personalize your dashboard. You can manage cookie preferences through your browser.

We use encryption, anonymization, and best-practice security controls to protect your data. While no system is immune to risk, we work hard to safeguard your information.

ShouldEye is intended for users 18 years and older. We do not knowingly collect data from individuals under 18.

As part of ShouldEye’s gamified and community features, users may be eligible to receive gift cards, rewards, or other incentives by participating in certain actions (e.g., submitting verified experiences, winning leaderboard events, referrals, or promotional challenges).

• Eligibility: Rewards are determined at ShouldEye’s sole discretion and may require verification of activity. Not all actions are rewarded.

• Communication: We may contact users by email to facilitate reward delivery.

• Abuse Policy: Any manipulation, abuse, or spam intended to exploit rewards may result in disqualification and/or account suspension.

• Changes: ShouldEye may change or discontinue its reward programs at any time.

We may update this Privacy Policy as our services evolve. If major changes are made, we’ll notify you. The latest version is always available at shouldeye.com/privacy.

For questions, complaints, or data requests, contact:

Email: hello@shouldeye.com
Mailing Address: 1207 Delaware Ave STE 4904
Wilmington, DE 19806